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Sales & Marketing News
Grow Your Oncology Brand
Join IMS's Educational Oncology Market Webinars, 8–17 July.
25-June-08: Bayer signs agreement with US generic company
Bayer AG has signed a supply and licensing agreement with the American generic drug manufacturer Barr Pharmaceuticals.
10-June-08: Faking it — 60% of meds bought online are fake
A report by the European Alliance for Access to Safe Medicines (EAASM) has revealed that 60% of medicines sold by online pharmacies are fake or substandard.
19-May-08: First bird-flu vaccine approved in Europe
GlaxoSmithKline (GSK) has received European approval for its H5N1 pre-pandemic vaccine, Prepandrix.
16-MAY-08: Oncology drug sales will grow faster than anything else
According to IMS Health, sales of cancer drugs will grow at nearly double the rate of the global pharmaceutical market and could reach $80 billion by 2012.
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Sales & Marketing Articles
Do award-winning ads work for pharma?
Trevor Acreman questions what makes a successful ad and how success should be defined.
How to Read Your Prospect Like a Book
Listening with your eyes: the importance of body language in the sales process.
Drug Launch: The Preparation Game
Pharmaceutical Executive Europe

Merete Kræmmer discusses qualitative aspects to consider when assessing launch preparedness.

A Real Return on Investment
Which marketing channel yields the best ROI?
Gerhard Symons investigates.
Pharmaceutical Executive Europe
Which marketing channel yields the best ROI? Gerhard Symons investigates.
Business From Pleasure
Pharmaceutical Executive Europe
Some pointers for successfully converting business in a social environment.
Recruitment Click here to find out about personnel movement in the Pharmaceutical industry

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Opinion

June 08: A New Era of Patient Communication?

eu flag

REFLECTOR's latest EU regulatory update.

Survey
In light of the British Medical Journal's controversial article asserting that pharma KOLs are no more than glorified sales reps, do you think there should be more transparency in industry's dealings with influential doctors?
Yes
No
This warrants further investigation first
Yes
60%
No
17%
This warrants further investigation first
24%
View Results
Thank you for voting

SUMMARY: A round-up of the latest news, events and insightful editorial on the theme of sales & marketing in the European pharmaceutical industry.

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