IT expert George Laszlo explains why he was impressed by last month's 'riskier' European DIA event.
Gary Noon talks to Pharm Exec Europe about putting the pharmacist at the forefront of patient safety.
Kevin Dolgin looks forward to how tomorrow's IT systems will serve to align sales and marketing.
Individual perceptions, word-of-mouth and the media create new meanings and sometimes mutilate the hard work of the brand marketer.
The best locations are those that offer skilled labour, low-cost accommodation, reliable and cheap power and good telecoms links ...
A light-hearted look at the reasons why the UK is the top destination for parallel import in Europe, and some implications of this.
According to a March 2006 IDC Health Industry Insights Perspective Report, "HF (high frequency) tags have been used commercially for nearly a decade and have become the standard choice for item-level tagging because of their near perfect close-proximity read rates and preferable technical characteristics. HF tags regularly achieve over 99.9% readability within a 3ft range and are better suited than UHF (ultra high frequency) tags for application to liquid-containing products."
Chan Russell leads the drug safety division at Phase Forward and was the founder of acquired data mining company, Lincoln Technologies, Inc. He talks to PEE about evolving consumer needs and the future of signal detection.
Founded in 1986, Dendrite International provides sales, marketing, clinical and compliance solutions to the global life sciences and pharmaceutical industries. Here, Mario Mauri, president of the company's European operations, talks about the importance of effective data integration.
