Articles: Corporate Strategy - Pharmaceutical Executive Europe
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Articles: Corporate Strategy
  • A Vision of 2020


    The global pharmaceutical market is set to double in value by 2020. But the industry must transform itself if it is to capitalize on the forthcoming opportunities, says Steve Arlington.

    From Bench to Boardroom


    There was a time when it was rare to find a scientist in a senior executive post and even rarer to find one in the CEO's position, but today many scientists aspire to roles beyond the laboratory. The challenge for these individuals is to identify strategies that will help them gain promotion.

    How employee misunderstanding costs pharma $50 million


    Mary Clarke, CEO of Cognisco, outlines the shocking implications that the varying degrees of 'employee misunderstanding' can have for the pharma industry.

    Is 'buy-in' really worth it?


    Dr Brian D. Smith looks at the value of management science to real-world pharmaceutical executives.

    Put your company on the 'Best Place to Work' list


    Novo Nordisk was recently ranked among the top 10 UK's best work places in a poll conducted by the Great Place to Work Institute. Phil Morley, creative director at communications agency, blue goose, looks at some general rules for improving communication effectiveness.

    How to Partner with AstraZeneca


    At the BIO convention earlier this month, Pharm Exec Europe caught up with AZ's Global Discovery Research, Dr Jan Lundberg, for his take on how to catch a pharma giant's eye.

    How To Partner with Roche


    Warwick S. Bedwell, Roche's Global Head of Business Development talks to Pharm Exec Europe about what he looks for in a good biotech partner.

    Glaxo to emulate small biotech business model


    Pharma giant to form smaller units to resharpen its focus.

    Don't Let EDC Disrupt Your Flow!


    George Laszlo advocates consideration when implementing an electronic publishing system.

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