Carol Blenkin examines some of the ways in which pharma marketers can deploy eMarketing, online advertising and Web 2.0 technologies to target niche markets or a specific audience.
To help answer the question 'What makes a sales person successful?' we have to ask 'What are the biggest mistakes a sales person makes?' Avoid those and you might find yourself doing rather well, says Lars Tewes.
As we move towards a service industry, it's time to ask doctors what they want from pharma.
Best practice in the design of incentive compensation plans.
How 'activation of evidence' can revolutionise your approach to product differentiation.
'Market access' has come of age, but what exactly is it and how do we usae it?
Trevor Acreman questions what makes a successful ad and how success should be defined.
Listening with your eyes: the importance of body language in the sales process.
Some pointers for successfully converting business in a social environment.
