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SUPPLEMENTS


List of available supplements...
Clinical Trials
Generics
Global Healthcare Marketing
Health Economics and Outcomes Research
Oncology
Professional Development
Sales Environment

 

 

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Clinical Trials
New directions: geographical and technological advancements in CTM.
(March 2007)
Featuring sections on:
Linking people, process and technology
Building alliances
Finding success in Asia
Selecting South Africa
Advance from Europe
EDC: Are we missing the boat?
The right equipment
Next stop Vienna

Generics
The generics market: a European overview.
(September 2006)
Featuring sections on:
European overview: competition time
Growth strategies: survival of the fittest
Pharma defence strategies: fighting fire with fire
Biogenerics: the evolution of biosimilars
Branding and marketing: what's in a name?
Branding and marketing: a new world order
Legal: balancing acts
Q&A: Champion of industry
Q&A: Courting consolidation
Market outlook: top five trends

Global Healthcare Marketing
Spreading the word: Healthcare marketing in the modern age
(October 2007)
Featuring sections on:
The brand exchange
Focused and flexible
Making a global vision work
Leading the way
The online consumer
Wired to the future
Co-ordinate your communications
In the public interest
Seek first to understand

Health Economics and Outcomes Research
Optimizing HEOR: How health economics and outcomes research should fit in with your business strategy
(December 2007)
Featuring sections on:
Budget Impact Analyses: The fifth hurdle?
Evidence and effectiveness: redressing the balance
Commercializing HEOR: adding value

Oncology
Staying ahead in the oncology market's golden age
(September 2007)
Featuring sections on:
Riding the wave
Zero Sum Game

Professional Development
Can you go any higher? Career progression through professional development
(April 2007)
Featuring sections on:
The cycle of success
Survival tactics
Career connections
Bringing out the best
Learning the fast way
Mini-MBAs
Business class
Simulation training

Sales Environment
The evolution of pharmaceutical sales: new models for a changing environment
(February 2008)
Featuring sections on:
Sales force
Commercialisation models

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